SMCP Group


Loyalty Program

French fashion house SMCP (Sandro, Maje, Claudie Pierlot) launched their loyalty program back in FW17, exclusively to Hong Kong, giving back to their customers through bespoke services.

The core of SMCP is to bring Parisian Chic to the world, I've created a set of minimal line illustrations to bring the whole program to life. These were applied to various marketing materials, from the promotional tool kit to leaflet.