ROUGE Exclusive Venues is a venue hiring agency based in Hong Kong. They connect corporate companies and luxury brands to their extensive portfolio of penthouses, mansions, villas - and host events in these spaces. They envision themselves to be the 'key' to Hong Kong's exclusive spaces.
I've created a visual identity that aims to be subtle yet bold. The square is utilised across its branding, for its strong structure. Its shape is also adapted as a grid, from the creation of the logo to its own original typeface.
I've decided to create a typeface with a thin line weight to create balance to the square's strong form. This juxtaposition creates a sense of modernity, and adds a 'sleek' element to the overall identity.