The SMCP (Sandro, Maje, Claudie Pierlot) Loyalty Program was launched in their FW17 season, and is currently exclusive to Hong Kong. As their motto is "Spreading Parisian Chic accross the world", the loyalty program was used to further introduce that lifestyle, by providing a wide range of exclusive services, from special birthday surprises to a bespoke celebrity stylist session.
My aim was to communicate the loyalty program to the customers in a way that is fun, appealing, and most importantly - chic.
I've developed a set of illustrations that is minimal and stylish, and it helps create a fun narrative. These illustrations are being utilised in their marketing tools, such as the loyalty program booklet.