An International Society of Typographic Designers (ISTD) brief to re-brand the Design Museum London, using typographic elements. The brand has to be spread across from print, digital and the environment. As the Design Museum is relocating to a new location, I took inspiration from the aerial view of its new establishment and reinterpreted into a monogram. I wanted the Design Museum to be a place where it celebrates upcoming contemporary designs, and be an institution that introduces design to the public in a playful and dynamic way. The main idea is to move forward into design.